What was te challenge?

To create a series of free market commercials that would reach a demanding voter on the internet, focusing primarily on entrepreneurs, with a limited budget. It seemed impossible, but it was achievable. The challenge was to create the content of the commercials in such a way as to stimulate active internet users to debate with Robert, who actively responded to comments. Due to the target audience of the customer and their reputation in the community, we had to avoid cliches and focus on concrete information in our communication.

Ideas?!

After a heated discussion in the candidate’s campaign team, we were able to find out what our budget was, which allowed us to limit the inflated expectations of activists and focus on the three most important topics for Robert and his advisors: interventionism, excessive bureaucracy and the state’s fiscal policy. After a week, we already had specific proposals and scenarios. Robert accepted all of them without reservation.

Photos in one day.

The budget did not allow for retakes, it had to be done on the first try. Shooting three films in one day was madness, but we were helped by our experiences from previous productions and our well-trained crew. The direction was handled by Tomasz Bartos, with Rafał Mrożek assisting him, the photography was done by Marcin Golik, and the makeup for our main character was done by Dominika Dąbrowska. The post-production of the final material, as well as the recording and audio editing, took an additional four days, but we achieved a better final result than what the client had expected.

See how all three videos looked on Facebook:

1. Where is my sallary?

What did we do?