What is Mikrofonika?
Mikrofonika is an online company and recording studio, the founder of the first online voice bank in Poland available at Mikrofonika.net It was established in 2001 in Koszalin. It is the owner of the websites mikrofonika.net, medianawigator.com, polscylektorzy.pl, oldmics.pl, and klubuczciwych.pl.
How to shoot it?
We are tired of corporate images in which the client wants to fit the whole story of the company and show every corner of it. Talking heads, who tell about the company’s successes are a thing of the past. Our production has to be unique and show us and our studio as they really are. Because it is our talents and our work that have built this brand since 2001. But how to do it?
During the planning of shots, the concept of #OneShotChallenge emerged, a single shot without a gram of editing, in which we would show all the rooms of the studio. But this challenge turned out to be too easy. After initial trials, we decided to present not only the place where we work, but also the crew. And so that every member of the team appeared in the frame at least three times. All in slightly more than a minute. As the camera in the hands of Marcin Golik moved very smoothly, we had little time for changes. And that increases the possibility of collision. So a professional action plan was created.
It’s a shame you weren’t there. You would have seen how much fun it is to run around in a way that doesn’t get caught on camera. Fortunately, thanks to our superhuman physical abilities and tactical training and Marcin Golika’s supernatural camouflage abilities (kreatywnie.org) we avoided any major losses. We were able to achieve the effect on the first try, after only three attempts! That’s why we’re so happy at the end of the spot. And how much cleaning there was…
What did we do?
- Came up with a challenge
- Directed the video
- Chose music appropriate to the content
- Choreographed the video
- Recorded and edited the audio track