PORTFOLIO
SERIES OF COMERCIALS FOR WPROST WEEKLY MAGAZINE
It is, of course, a great pleasure to work on advertising for one of the most recognisable press titles in Poland. Especially since we are working together with one of our favourite clients, the Eureka Art agency.
What is Wprost?
“Wprost” is a Polish socio-political weekly magazine published since December 5, 1982, first as a regional magazine in Wielkopolska, and since 1989 as a national magazine. It is published on Monday and is considered one of the most popular magazines in the country
Another newspaper ad?
How to create another newspaper advertisement that stands out in a block To convey content, encourage reading and at the same time strengthen the image of the weekly magazine? We have been pondering this problem for many hours before finally deciding that the main role will be played by the trusty typewriter. After all, we all remember the beautiful sound of “ding” at the end of each line
The effect?
Dynamic editing, decisive and confident voice of Marcin Kieca and unforgettable effects that were once heard in every editorial office. The commercial for “Wprost” is both traditional and modern. It strengthens brand trust and encourages readers to familiarize themselves with the current issue. That’s what it’s all about!
What did we do?
- Recorded the voiceovers
- Prepared the commercial concept
- Selected sound effects
- Performed audio editing and mastering for radio broadcast