PORTFOLIO
SERIES OF COMMERCIALS FOR CENEO.PL
Ceneo.pl a popular price comparison website is visited by millions of Polish internet users every year. I think everyone of us at least once came across the orange logo website. With even greater pleasure we took on the task of editing their radio commercials.
What is Ceneo.pl?
Ceneo.pl is a website that allows for comparing prices of products in online stores. Formally, it is a part of the Allegro Group, a Polish new media company based in Poznań, which operates well-known websites in the country. Since October 2016, it has been owned by Cinven, Permira, and Mid Europa funds. The Allegro Group is the largest company in terms of revenue from online activities in Poland.
The creative team from Opcom, a well-known and respected advertising agency, came to us with ready-made commercial ideas. We did not argue, after all, apparently, Opcom has a longer shelf for industry awards than the combined length of all window sills in our company. We wondered how best to lead the implementation, to make the client happy, and focused mainly on selecting the right voices.
The effect?
Thanks to the skills of our voice-over artists and the creativity of our editing department, we were able to achieve the desired effect on the first try. Both Opcom and Ceneo.pl considered the work to be completed in a fast-paced way. And that’s the point! Great!
What did we do?
- Conducted a voice-over casting
- Carried out voice-over recordings
- Audio editing and mastering for radio broadcast