PORTFOLIO
PROMOTIONAL SPOT 1% FOR THE MAGIA CHILDREN'S AID FOUNDATION
We know that it doesn’t fit our usual style, but even the toughest Northerners sometimes soften their hearts and do something for free. This time, we made a short promotional spot for 1% for the Magia Children’s Aid Foundation.
What is Magia?
The Magia Children’s Aid Foundation is a group of people from Koszalin who aim to provide assistance to disabled people in the region. They organize fundraising events, performances, and charity concerts, and provide support to caregivers by providing access to doctors and rehabilitation specialists. Importantly, Magia operates transparently, and all of their staff are volunteers..
How to shoot it?
Every charity organization faces the same problems. One of them is the lack of funds for promotion, and ethical doubts about whether the collected funds should be spent on advertising activities. Therefore, the Magia management decided to find a company that would join in promoting the foundation’s ideas on a non-profit basis.
From conception to realisation.
How to create an advertisement spot practically without a budget? You have to find the right people and focus on the idea. One day for the script, 2 hours for filming and a bit of editing. The film was created in cooperation with Andrzej Mielcarz from the Koszalin branch of the Prestiż magazine and Marcin Golik from Kreatywnie.org, and the voice was provided by the reliable Julita Lachowska. Of course, we all worked for free.
The effect?
Working in such a team in the guest rooms of the Hotel Dune in Mielno is pure pleasure. We completed the task quickly and efficiently. Every dollar that filled the foundation’s account is the best reward for us. And if you want to do a little magic, we encourage you to enter the appropriate number KRS 0000530362 in the appropriate field on your PIT statement.
What did we do?
- Developed the script for the video spot
- Directed the video
- Chose the right voice and music
- Recorded and edited the audio track
CLIENT: Fundacja Pomocy Dzieciom Magia
WWW: http://fundacjamagia.pl/