What is Wirtualna Polska?
Wirtualna Polska is the name of the first Polish-language website founded in 1995. It was established by three network pioneers Leszek Bogdanowicz, Marek Borzestowski and Jacek Kawalec. Today, Wirtualna Polska is a group of companies operating in the media and e-commerce market, including the o2.pl portal, wp.pl and the television channel of the same name. Since May 2015, the company has been listed on the Warsaw Stock Exchange.
The #StopHateSpeech campaign is meant to accompany the introduction by the publisher of a new, AI-based moderation system for comments on its websites. It is meant to prevent hate speech in online comments. Currently, on the group’s websites, moderators delete on average almost 40% of all posts. Wirtualna Polska, as the largest portal in Poland, takes on part of the responsibility and educational effort. We are starting the #StopHateSpeech campaign. We are convinced that less bad language in the public space means less bad language on the internet. This means less hostility between people, as stated in the promotional materials for the campaign.
Sounds from the set
We are not fans of sounds from the set. They are usually of poor quality, have unacceptable reverb that is difficult to eliminate, and the diction of the actors and the quality of the recording leaves much to be desired. This time, we were given quite good material from a video session, but the sounds in the spot – with the exception of the children’s statements – are mostly our creation. The children performed so well that post-synchronization was not needed.
The spot promoting the campaign did not allow the viewers to remain indifferent. Thousands of views and hundreds of comments. Touching stories about silent, contemplative viewers in the cinema are honey to our sound heart. Why? Because no one writes about sound. So everything turned out naturally. Success!
What did we do?
- Recorded and selected appropriate SFX
- Gave the right charachter to the sounds from the set
- Mixed and synchronised the audio
- Prepared sound mastering for cinema and the internet