What is Castorama?
Castorama is Poland’s largest chain of DIY shops with products for handicrafts, construction, renovation, home and garden decoration. The first Castorama was opened on Popularna Street in Warsaw in 1994. Currently, the company has 69 stores in Poland. Castorama is a property of the Kingfisher company.
GONG at Castorama!
We are huge fans of GONG agency, our long-term client, whose work we have been following since the very beginning (and even before). We were even more delighted to be contracted by them to produce a series of spots aired in Castorama chain stores across the country. We knew there would be no soft game with Gong and Castorama. Good for us, we like that!
The effect?
Thanks to harmonious cooperation, we were able to produce a series of interesting info spots for the customers of Poland’s largest construction market. Castorama’s visitors found out not only about the new products on the stands, but also about the new gadgets that their favourite chain had prepared for them.
What did we do?
- Conducted a voiceover casting
- Made voiceover recordings
- Selected suitable background music
- Produced audio editing
- Prepared mastering for broadcasting in commercial locations
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CLIENT:
GONG Sp. z o.o.
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