What is Klub Uczciwych (Club of Honest) service?
Klub Uczciwych is an online catalog of companies that not everyone can join. To become a member of this group, you need to get five recommendations from its active members. Club members strive to promote ethical business practices, especially timely payment and mutual support through orders and purchases.
We came up with an idea to creatively promote the service while working within a limited budget.
Go, a Chinese board game from 2,000 years ago, as a prop and inspiration for the promotion of the service. The game, considered to be an unmatched combination of science and art, was the perfect base for our concept. The symbolism of solid contractors represented by white pawns and the rejection of “bad contractors” in black, provided an interesting and simple metaphor for the Club’s activities.
Pictures in one morning.
Script was prepared by Tomasz Bartos and he, with the help of his assistant Rafał Mrożek, directed it. Photography and editing were handled by Marcin Golik. Shooting took place in one afternoon, but post-production of the final material took much longer and involved the whole team. We also took care of casting. While finding the main actor was not a problem (Tomasz Bury immediately seemed like the perfect candidate), finding the right voice required several demo versions. Ultimately, the voiceover in the commercial is provided by Hubert Radzikowski (Mikrofonika).
See how the filming of the promotional video for the Club of Honest took place.
Our first film shot in all locations was viewed by several thousand people. It was very well received by entrepreneurs and often cited in the media. It was mentioned on Radio Koszalin, Radio Plus, and its fragments appeared on TVP Szczecin and TVP Info as material illustrating the operation of the Honest Club.
What did we do?
- Wrote the script for the commercial spot
- Conducted actor and voice-over casting
- Recorded voice-overs
- Selected music
- Edited and mastered the audio track
- Organized the video shoot
- Supervised video post-production